01
Same ad, every month
Nobody has opened the creative library since Q1. CAC climbs, and the team blames the algorithm.
02
Two dashboards, two truths
Meta says 4.2×, GA4 says 1.8×. Budget follows whichever is loudest, not whichever works.
03
Testing too slow to matter
You need 50 hook tests to find 1 winner. Shipping 5 a month means the algorithm starves between shoots.
What the Ads engine runs
Every channel bought against one CAC target, with a weekly creative refresh feeding the algorithm.
Performance marketing
Full-funnel paid acquisition managed against your CAC target, not vanity metrics.
CAC-based buying
Full-funnel
Google Ads
Search, shopping and YouTube with query-level waste pruning and weekly budget reallocation.
Search
Shopping
YouTube
Meta & paid social
Hook-first creative testing across Meta and TikTok, refreshed weekly before fatigue sets in.
Meta
TikTok
Weekly refresh
Programmatic & DSP
Retargeting and prospecting across the open web, deduplicated against your other channels.
DSP
Retargeting
From brief to profitable spend
01 / Teardown
Spend autopsy
Seven days pulling your account apart: creative fatigue, wasted spend, broken tracking.
02 / Blueprint
CAC math
A CAC target, hook framework and testing matrix. Nothing goes live before the numbers make sense.
03 / Ignition
Live in week one
Concepts in 72 hours, media live in week one. We learn fast and kill losers faster.
04 / Scale
The compounding loop
Weekly creative refresh, monthly buyer retro, quarterly audit. The loop that produces 2.7×.
Receipt
W1tty: lowering CAC in a crowded fintech market
A weekly hook-testing loop plus server-side attribution let budget shift to true converters. ROAS climbed to 5.6× while CPA fell 24% in a single quarter.
5.6×
ROAS
−24%
CPA
Get a free teardown of your ad account
Hook vs. hold analysis, wasted-spend map, and a 90-day plan. Written diagnosis either way.
+2
Next engine
02 · Creators. Influence. →
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