The spend went up.
The pipeline didn’t.
This is the pattern in most Google Ads accounts we open: the platform reports success while the sales team disagrees. The account is not broken. It is optimising for the wrong thing.
Everything the account needs. Run as one system.
Strategy, media, creative and measurement handled by one team, so nothing falls between vendors.
First we fix the measurement. Then we scale the media.
What the retainer actually covers. All of it, in writing.
Google Ads agencies typically charge a flat monthly fee, a percentage of ad spend, or a blend of the two. We quote a flat fee against the scope below, agreed before work starts, on rolling monthly terms.
The agency fee is rarely the largest cost in the account. Wasted media is.
Before you choose an agency. Read the numbers.
The research behind this page: pricing, lead quality and measurement, without the sales pitch.
FAQ
A flat monthly fee, quoted against the scope of the account before work starts. The market also prices as a percentage of ad spend; we avoid that model because it rewards the agency for spending more, not for making spend work harder. Your ad budget is always paid directly to Google.
There is no fixed minimum, but management only makes sense when the account can generate enough conversion data for bidding to learn. On the first call we look at your spend and conversion volume and tell you honestly whether an agency fee is justified yet.
Rolling monthly terms. You own the Google Ads account, the data, the creative and the landing pages, and you keep all of them if we part ways. We earn the renewal each month rather than relying on a long contract.
Account strategy, campaign build and restructuring, ad creative and landing pages, conversion tracking, negative keyword and query management, and monthly reporting reconciled against revenue. If something sits outside that scope, we say so before it becomes a cost.
Tracking fixes and waste removal show up within the first few weeks. Structural gains build as bidding relearns from the corrected signal, which typically takes a few months of consistent data. We do not promise specific numbers before seeing the account.
Yes, first. Most engagements start with a tracking rebuild: GA4, Google Ads conversion actions, enhanced conversions and offline conversion imports from your CRM where available. Media decisions only begin once the account is learning from qualified revenue.
