Creator campaigns are easy to run.
Hard to prove.
Everything the channel needs. In one place.
Sourcing, rights, production, amplification and measurement, handled by one team.
One brief in. A working channel out.
One brief, not 50 DMs. Four parts, one engine.
Most brands run creator marketing as a pile of separate negotiations: sourcing here, contracts there, paid somewhere else. We run it as one system with four connected parts.
Before you brief an agency, read these.
The thinking behind the engine, free to use.
FAQ
We match your brief against the network by audience overlap, content category, formats and past delivery record. You review a shortlist with a rationale for each name and approve every creator before outreach begins. No pay-to-play placements: creators are chosen because they fit the brief.
Usage and whitelisting rights are agreed in writing with every creator before production starts. You know exactly where each asset can run, for how long and on which channels, and rights can be extended if a video keeps performing.
Whitelisting lets us run paid ads from the creator’s own handle rather than your brand account. The content keeps its native feel while you control targeting, budget and landing pages. It is usually the fastest way to scale a winning creator video.
There is no published minimum, because the right level depends on your market, your offer and how much content you need to find winners. As a rule, you need room to test several creators and then amplify the best of them. We will tell you honestly on a call whether your budget can support the model.
Tracked links, discount codes, dedicated landing pages and platform reporting are wired together so spend is matched to sign-ups, leads or purchases. Where direct tracking is incomplete, we use holdout-style comparisons and blended metrics rather than pretending views are revenue.
Sourcing, contracting and production typically take a few weeks from a signed brief, depending on creator schedules and how quickly approvals move on your side. Whitelisted amplification starts as soon as the first videos clear review, and always-on programmes compound from there.
